The primary objective of the project was to establish a comprehensive branding for Origen Keto, including the design of a logo, colour palette, fonts, graphic elements, and social media templates.
Origen Keto operates in the modern nutrition industry, spearheaded by a health coach with expertise in ketogenic, carnivorous, and low-carb diets. Dedicated to personalised care, the brand offers coaching services tailored to individuals, empowering them to reach their health and wellness aspirations through customised dietary plans.
The project aimed to achieve the following outcomes:
• Define a cohesive brand image for Origen Keto.
• Establish a strong presence on social media
platforms with consistent branding standards.
The project scope includes creating a unique logo, selecting a cohesive colour palette, choosing typography that aligns with the brand’s aesthetic, designing graphic elements and stickers, and developing visually appealing social media templates.